How Often Should You Replace Towels?

Spa With Towels

From social housing to hotels and Airbnbs, towels are a must-have for all kinds of business. Once they become a bit worn, it’s best to replace them to avoid your customer reviews taking a hit. But just how often should you be replacing your towels?

In this post, we’ll look at some simple ways to recognise when your towels are ready for a switch-up…

How often you should wash towels

When it comes to the service you provide to customers, you might not think that towels are a priority. They seem so basic, and so ordinary, that it can be easy to overlook them. However, towels will need to be washed quite frequently, especially if you’re providing them to lots of guests.

While towels can seem clean, they hide lots of germs in their weaves. To help keep things hygienic, towels need to be washed every three or four uses per user, or after every guest leaves.

Unfortunately, this regular use can wear your towels out faster, especially if you opted for a cheaper alternative. It’s one of the many ways people can damage fabrics by mistake. This is why it can often be cheaper in the long run to buy more expensive towels in the first place, as they will need to be repurchased less frequently.

General wear-and-tear

Have you ever stayed at a hotel where they only had old, flat towels? Thin or overly used towels can really impact the quality of a hotel stay, and leave a bad impression on whoever is staying. On the flipside, big, soft towels add a luxury feel that makes guests want to come back again and again. Never underestimate the impact towels can make!

With that in mind, here are some signs that your towels are ready for a replacement…


Towel fibres will break down with use – constantly soaking the material breaks down any fabric, no matter the quality. After a certain point, your towel will no longer be effective, so will need to be replaced. If you don’t get dry after one swipe with the towel – it’s time to think about replacements.

Related Reading: Guide to Towel Thickness and Absorbency


A towel in good condition should not fray, wear, or have holes. If your towel has any of these signs of wear, it’s a good time to replace it. This is because that kind of wear is good signal that the fibres have broken down too much to be effective. Even disregarding the effectiveness, if you are a business that loans out towels, people will not want to use grotty ones.


If your towel starts to smell just a couple of uses after being washed, there is too much bacteria in the fibres not getting washed out in the laundry. This means the fibres are too damaged, and the towel should be replaced. It is a good idea to first soak towels in vinegar to try and kill smells/bacteria, before replacing them. If that doesn’t work it is a sure sign you need to replace your towels.

Special shout-out to the bath mat…

You may have completely forgotten about the humble bathmat – after all, it surely can’t get much damage, only being used on the floor? Well, you need to bear in mind the frequency of washing – always wash bathmats before and after guests use the bath/shower. They should be replaced when they become faded, or if you fancy changing the colour scheme of the towels you’re using. They should not need to be replaced as frequently as normal towels, but it is something to watch out for.

What about coloured towels?

If you have coloured towels, it is best to replace them as soon as they get stained. That’s especially true with something like foundation, which can be impossible to get out of even white, bleachable towels!

Coloured towels are likely to fade quite quickly, so will age faster and therefore are more likely to need replacing quickly. Homefords offer a great variety of coloured towels, however, so if you’re in the market for adding a splash of colour to your bathrooms, why not add towels in one of this year’s colours?

Related Reading: What Colour Towels Are Best for My Airbnb?

But what about the environment?

If you are worried about the environmental impact of going through so many towels – don’t be! Old towels can be donated to animal shelters, who always need them in lots of different ways, not least as makeshift comfortable bedding. So really, you’re doing everyone a favour by replacing towels that are no longer fit for purpose.

Replacing your towels

If your towels are looking worse for wear, it’s always better to replace them than let them put a mark on your customers’ experience. Thankfully, with Homefords, new towels don’t have to cost an arm and a leg.

We have a collection wholesale towels at impressively low prices with a minimum order of just £100 and free mainland UK delivery. Choose from a range of sizes and colours to find the perfect replacement towels for your business, then order with ease on our secure online store.

If you’re researching towels before making a purchase, be sure to read our complete guide to buying towels.

Order your wholesale towels from Homefords

Wide Range: Wide variety of sizes, colours and weights to choose from.

Low Minimum Order: Low minimum order of just £100.

Free Delivery: Free delivery to mainland UK on all orders over £100.

Ultima Collection - 640g Soft and Full Towel Range in White

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