How to Find Long Lasting Bath Towels

Woman Holding Stack of Towels

From B&Bs to high-end hotels, bath towels are a key part of so many businesses’ services. But if those towels don’t stand the test of time, you’ll soon find yourself forking out for more to replace them. Not to mention the impact on the environment, throwing away towels once they become worn or rough.

Read on as we discuss how to find towels that will last and last…

Towel weight

It is very important to look at the weight of the towel before purchasing. Towel weight is measured in grams per square metre, or GSM for short. Typically, the higher the GSM, the better the towel will perform. In most cases, a weight of 500 GSM is plenty, but for a higher quality towel, aim for 600 GSM or more.

Some more affordable retailers will not share the GSM of the towels they sell, but at Homefords we believe in honesty and producing the best possible product. While a higher GSM can lead to a higher price, it is better to get a weightier towel that will last longer than to buy a cheaper option that will only last a year at most. Better to splash out a little more now, in order to save money in the long term. But don’t worry too much – at Homefords, our priciest towels are still under £10 per bath sheet!


The material your towels are made from is very key to the experience. Some materials boast softer weaves, and some faster absorbency speeds. Here is a quick explanation of the main contenders.


100% cotton is the softest and most absorbent. Another option is a cotton/polyester blend: It’s often less expensive, quick-drying, and more durable. 100% cotton will also last longer as, unlike rayon, cotton does not stretch with time. This means the material should stay as you bought it for longer. All Homefords towels are 100% cotton, as we believe this is the best material for towels to be made from.

For a very soft towel – try terry cloth. Terry cloth is made up of little loops of thread woven together, typically made of 100% cotton. These loops create more surface area, in order to make the towel more absorbent. This will be slower to dry after washing, but quicker to dry the person using them.


Towels made with rayon are typically very soft. Rayon is an extruded fibre, so it will stretch. This is part of the reasoning for its softness, but is also why rayon towels will not last as long as 100% cotton.


If you are keeping your towels in a space with limited ventilation, you might want to consider bamboo. Bamboo fibres can be antimicrobial, which may reduce the risk of mould growths and smells.

You must bear in mind, however, that Bamboo is not always listed as a natural fibre. It may be listed instead as rayon, because of the way it is treated. Also, watch out for claims that bamboo is more environmentally friendly than cotton. While bamboo itself is a regularly occurring weed and therefore plentiful, the process in which it is treated and turned into threads is extensive and bad for the environment.

Important factors to keep in mind when purchasing towels:


While a thicker, heavier towel, with a higher GSM, will have a longer drying time, it will be a good deal more absorbent and therefore will dry you much quicker! Towels are especially manufactured to be absorbent, so the higher a GSM the more effective it will be. It just depends on your preference.


It’s never a bad idea to buy towels that feel soft and comfortable, but bear in mind – some towels come pre-coated in a chemical softener in order to feel softer in store, but that will wash off in a couple of washes.

Instead, check the towels for other good indicators of quality. The edges should be neatly folded and secured with close, secure stitching. A well sewn towel will last longer without fraying, and is a good sign that the fabric is of a higher quality, as frequently manufacturers won’t bother to put a lot of effort into sewing if the materials themselves aren’t up to scratch.

If you’re trying to keep towels softer for longer, keep in mind that liquid fabric softeners do work on towels, but they leave a film behind that makes the towel less effective at absorbing moisture – and can even increase flammability. 


White towels will last longer than coloured, because the colour won’t fade with use. Over time towels might get greyer but this can be fixed by using a cup of white vinegar in the rinse cycle. Vinegar helps keep whites bright, without as much damage to the fibres as bleach. If you’re excited by the idea of adding a splash of colour to your bathroom with colourful towels, we offer a wide range of colours.

When purchasing towels, keep an eye out for these buzzwords:

  • Combed cotton: This softer version of regular cotton is made by brushing the cotton to remove short fibres before it is spun into thread.
  • Twist: Cotton fibres are ‘twisted’ into yarn. The higher the twist count, the less absorbent the fibres.
  • Hydrocotton, Microcotton, Aerocotton, and so on: These terms are brand names of manufacturing processes to help increase absorbency and softness.
  • Ply: The amount of strands of yarn twisted together to make the fabric. Typically towels come in either one- or two-ply.
  • Pile: This is the raised surface of a fabric, made up of upright loops or strands of yarn. The denser a pile the more absorbent the material, but also the more likely to get bacteria trapped in the fibres.

Long-lasting towels

If you’re looking for towels that stand the test of time, Homefords can help. We have a range of wholesale bath towels that will end the expensive cycle of buying and replacing towels for your customers.

With a low minimum order and free delivery to mainland UK addresses, it’s never been easier to take advantage of our wholesale prices and high-quality products. Take a look at our full range today without the need to register!

Leave a Reply