The Secret to Fluffy Hotel Towels

wholesale towels

If you’ve ever wondered how hotels manage to keep their towels so soft and fluffy despite the demands of the hospitality industry, you’re in the right place.

When spending the night away from home, you’ll likely have noticed the difference between your own lacklustre towels and the high-quality ones provided by your hotel. But it’s not just about how much they cost. Sure, hotels will likely spend more on their towels than the average person or small B&B owner, but that won’t matter if they’re not taken care of properly.

In this post we look at how you can maintain great towels even after multiple washes.

Fluffy towels – who cares?

When looking at ways to improve guest experience, many hospitality teams focus their efforts on broad elements such as overall customer service. While this is crucial to any service-based business, you also need to consider the finer details. Remember, small changes can have a big impact.

While you, as a business owner, may not see the importance of something as trivial as a soft towel, it is exactly the kind of thing that your guests value. There’s something so luxurious about drying off with a fluffy towel and it’s even better when you’re away from home.

It’s this attention to detail that will get you noticed. You want to stand out from others in your industry. By making your guest’s stay noticeably more comfortable than somewhere else, you are also more likely to gain that positive review. So, how do you do it?

5 tips for maintaining fluffy towels

1. Choose towels with a high GSM

When it comes to providing fluffy towels, you first need to consider the quality. The higher the GSM (grams per square metre), the higher the quality. In the hospitality industry, your towels should be at least 400 GSM.

At Homefords, we supply wholesale towels ranging from 500 – 640 GSM. This ensures that whichever towels you choose, they’ll be soft and durable.

2. Use mild detergent

When it comes to washing your towels, a common mistake is to use a commercial grade detergent. In actual fact, you should be using a mild detergent with a neutral pH. The type you can buy in the supermarket will work fine.

Wash your towels in warm water, rather than on a very hot cycle, to kill germs and clean effectively while maintaining softness. Also, avoid using fabric softener. While it might seem like a good option, over time this will lead to a waxy residue on your towels and reduced absorbency.

3. Opt for cotton

All of our wholesale towels are made from 100% cotton and there is good reason for this. Cotton is a natural fibre, which is soft to skin and unlikely to cause irritation.

It’s also strong, durable, and highly absorbent. If you want top-quality fluffy towels for your business, check out our deluxe Ultima collection.

4. Give towels their own wash cycle

To maintain high-quality towels, you should avoid washing them with other items if possible. Clothing with hooks and zips can damage towels by pulling out fibres.

It is also a good idea to load your machine to around 80% capacity. If it is too full the detergent won’t distribute evenly and if too light, the excess movement will flatten plush towels.

5. Dry with care

You should aim to dry your towels soon after washing. There is something of a debate around drying methods. Some people like to hang them out to dry and then finish them off in the dryer and others vice versa.

The key is to avoid over-drying using excessive heat as this will damage the fibres and reduce softness. You can even try adding a clean tennis ball to your load to help fluff up your towels while drying.

Want new towels for your hospitality business?

Homefords offers a variety of quality wholesale towels which are durable, fluffy, and fast drying. Our unique collections – Premier, Ultima and Twilight – offer something for every need, whatever your business. You’ll also benefit from a discount on bulk orders, with free delivery across the UK mainland.

Not sure what you need? Contact our friendly team today for tailored advice.

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