Now more than ever, consumers are eager to take a break, get away, spend some time in luxury, and treat themselves.
Over the many lockdowns we’ve all endured, there has undoubtedly been an increase in consumer dependence on online reviews and Instagram tags. With that in mind, businesses keen to implement modern marketing and appeal to the growing visual customer will almost certainly succeed, especially with a boom in tourism on the horizon.
The rise of social media and the necessity for visual appeal
If you’ve got a social media presence, one of the best ways to drive more customers to your business in the coming year will be to add pops of colour to your settings.
A recent report suggested that ‘colours in tourist photographs are a significant representamen of tourist experiences and destination image.’ Or, put plainly, the prettier the picture, the more business you’ll be getting.
However, even if you don’t have a big social media presence, reviews by customers will undoubtedly play a big part in your success, so you should still be considering reviews as an essential marketing tool.
Adding a stunning set of ochra towels to your Airbnb, some red blinds in your holiday park or fresh bedding to your B&B will modernise your space and help you stand out from others in the industry who are falling behind on trends.
With ‘shifting trends [moving] towards creative and innovative furnishing as well as furniture’ keeping your business relevant and up to date is more important now than ever.
How often should you be changing your décor?
Ever walked into a room, pulled back the cover on your bed and seen fabric bubbles? It doesn’t exactly inspire confidence in the quality vs cost for customers.
On average it’s recommended that bedding be fully replaced every 2-3 years in a domestic setting, so ensuring your commercial bedding is consistently new, clean and fresh is an essential mark of quality.
Keeping that in consideration, let’s think about how introducing fresh colour could be the edge you need to keep your business competitive. For several years, it’s been well documented how colour positively affects the psychological response of modern consumers.
So, which colours means what?
If you don’t want to go on a deep dive into colour psychology, a quick google search should let you know which colours are à la mode and most positively responded to by customers. It’s useful to consider your current colour palette and think about what you’re trying to represent.
Do you want to upgrade your bedrooms by adding an Aubergine Pleat Curtain, making them instantly seem more luxurious and chic? Or perhaps an ochre cushion set or two to your foyer area to make it feel more opulent and warm? It’s up to you how you want to improve your space.
Ready to embrace colour?
Regardless of what accent you choose to use, it’s safe to say that there’s never been a better time than now to upgrade your décor and embrace colour. At Homefords, we aim to make that a whole lot easier with a vast selection of high-quality wholesale products in beautiful designs and bold colours!